How to Buy a Domain Name? First You Need to Select the Right Domain Name

Choosing a domain name can literally mean success or failure online. Choosing the right domain name could mean the difference between being a second rate player or being a huge household name. It is also one of the most often overlooked aspects of setting up a website or online business.

What makes a good domain name? Glad you asked. There are basically 3 aspects to a good domain name:

1. Keyword targeted

When choosing a domain name you want to make sure it relates to your product or target audience. If you URL has nothing to do with what you are promoting or selling than you have already failed. The keywords you choose to add to the URL should be product or service related. Try to find out what words people relate to your topic and see if you can add them in.

2. Keep it short.

I have seen some really long domain names before. I don't understand the reason behind that. They look like a jumbled mess of random letters. Plus who is going to remember a website if the URL is 40 characters long?

You want to keep the URL as short as you can while still capturing what you want in the name. You don't have to include every single term you can think of and try to jam them all into the name.

3. Make it catchy.

You want your URL to be memorable. The way I do this is always say it out loud before I decide to purchase it. If it doesn't sound like it would go good on a 30 second radio commercial than I would suggest to keep looking. It needs to roll off your tongue and stay in your mind.

If you keep these 3 things in mind when choosing a domain name then you will be further ahead than most of your competition.

Trying to find that perfect name can be very time consuming.